Advertisement management on Google and Facebook for food e-commerce site using Shopify
Customer
Services used
Keywords
Undisclosed
Advertisement Management, Creative Development
Google Ad, Facebook Ad, Remarketing, Google Shopping Ad, Google Dynamic Ad, Google Smart Shopping Ad, Facebook Dynamic Ad, Google Merchant Center, Google Analytics, Google Analytics Enhanced E-commerce, Youtube Bumper Ad, Youtube Skippable Video Ad, Shopify, Facebook Pixel
Setting up tags to track various performance and distribute several types of advertisement on Google and Facebook, managing product data feed for Google merchant center, and managing advertisement to distribute, report performances and improve it.
Google Ad management
Overview
We research potential keywords, set general search advertisements, create remarketing lists to operate remarketing display advertisements and remarketing search advertisements.
Tracking purchases from advertising campaigns enables us to track the direct selling amount via the advertisement of each campaign, and we improve advertisement operation and propose improvement plans for business while keeping the rate of advertising expenses over the revenue at the target level.
Run Google Search Ad
Google Search Ad distributes ads depending on the search keywords on Google. We will start this operation by investigating potential keywords, measure the performance and understand the end-user's demand deeply while investigating competitors for each keyword and their price range. We try understanding the end-users and the position of the customer in order to improve advertisement performance, and also carry out reporting that leads to improvement of the entire e-commerce site.
Manage the product feed for Google Merchant Center
Set up Google Merchant Center account, synchronize general product information with the product feed through Google Channel app of Shopify and modify product info on the product feed by the supplement feed so that people can easily reach customer’s products on Google Shopping. We distribute Google Shopping Ad on Google Ad network using Shopping Ad and Dynamic Remarketing Shopping Ad.
Google Remarketing
Set up Google remarketing tag and distribute targeting ads to users visiting customer’s website through Google Search Ad and Display Ad. Google Channel App of Shopify enables us to collect various parameters of users behavior on the e-commerce site such as product page view, add to card, purchase etc. It’s possible to remove the users who have already purchased for a while and run targeting ads to users who took certain action on the customer's e-commerce site.
Youtube Video Ad
We distribute Youtube skippable in-stream ads and Youtube bumper ads as the video ads on Youtube. We produced a video ad to introduce the concept of a customer's e-commerce site for around 40 seconds and distribute it on the specific Youtube Channels that our potential customers are likely to watch. Also, we produce a video ad with the same purpose in 6 seconds and distribute as Youtube bumper ads it in the same targeting way of Youtube skippable in-stream ads.
Facebook advertisement management
Overview
We create ad creatives and distribute ads on Facebook and Instagram. With the installation of Facebook Pixel and integration with Facebook Shop, we are distributing personalized advertisements to each user that is mainly displaying advertisements of the products where users have already viewed in the past on a customer's e-commerce site. Develop ad creatives aligned with the size requirements of each advertisement place on Facebook and Instagram to display ads in each advertisement place appropriately and optimize advertisement to maximize the number of the impression.
Facebook Pixel installation
We distribute Facebook remarketing ads installing Facebook Pixel. Facebook Pixel enables us to collect the data of visitors and events on the e-commerce site, and distribute personalized ads with Facebook Shop or remove the users who have already purchased from the targeting audience data for a while.
Use of Facebook custom audience
Facebook provides audience data for targeting ads based on the user’s interests etc. We maximize the conversion and optimize ad cost by distributing ads to appropriate audience groups filtered by the user’s interests and other basic segments such as age, gender, region etc.
Use of Facebook Shop catalog
We create Facebook Shop catalog using Facebook Channel App of Shopify and use this product catalog to distribute dynamic ads to users which is personalized for each user. It also enables us to update the information on the ads automatically such as sales price updated by Shopify.
