A KOL (Key Opinion Leader) is someone who has the expertise and social status in a particular field and has an influence in that field or industry.
Compared to influencers, there is the possibility that the size of the community they own and the ability to spread information are lower.
However, it also has an impact on other influential people in the industry since they disseminate the information based on their expertise and social status, and it can have a significant impact on a particular industry.
Corporations can also consider various partnerships with KOLs in the long term.
In KOL marketing activities of Shiba Marketing Solutions, we plan and propose from scratch the production of product promotion videos in which KOL appears, the creation of dedicated landing pages, advertisement distribution, content distribution in the KOL community, etc.
We utilize our network to negotiate and assign appropriate KOL according to the customer's situation and demands.
We will check the customer's situation and requests first, and search for potential KOLs in our network. When the initial negotiations with KOLs are completed, we will propose a marketing plan with KOL to the customers.
When we have reached an agreement on proposals and budget estimates, we will conduct final negotiations with KOL to make the finalized budget and service content.