Features of YouTube Ads
Youtube is one of the most popular services in Vietnam. According to a report from Hootsuite, more than 90% of internet users have used YouTube in 2021. The Internet penetration rate is over 70%, and Youtube is a platform where businesses can reach many users in Vietnam.
The feature of Youtube Ads is that you can show video ads to the audience watching Youtube. Since video ads are watched for at least 5 seconds due to its requirement, it is possible to advertise anything to the people with more information than banner ads. Brand awareness can be increased among the audience in Youtube by creating video ads that capture the user's attention in the first few seconds.
(*It is also possible to run the listing ads and display ads on Youtube which are traditional Google Ads.)
Our works
Bumper Ad
Skippable video Ad
Flow to start Youtube ads
1. Confirm the objective of advertising
First, the objective of advertising on Youtube should be confirmed. Youtube video ads are often used to increase brand awareness. It is possible to use Youtube ads effectively by considering what purpose the customer uses Youtube ads in their overall marketing activities.
2. Select advertisement types
Once the objective is clarified, the advertisement type will be selected. When running traditional listing ads or display ads, there is no need to create video ads, and we will create text, banner and other creatives for listings and displays.
3. Select a video ad type
When running a video ad, it will be determined which video ad type will be used. The length of the video itself varies depending on the ad type, and the composition within the video ad also varies greatly.
4. Video ad production
Once the ad type has been determined, video ad production will be started. Our team that is familiar with video advertising creates video ads to maximize advertising performance.
5. Distribute video ads
Once the video ads production has been completed, that video will be distributed as Youtube Ads. Appropriate targeting settings will be made according to the characteristics and interest of the target audience, and distribution will be carried out.
Common types of Youtube video Ads
Skippable video ads
A type of video ad that viewers can skip 5 seconds after the video ad is played.
Non-skippable video ads
A video ad that can be up to 15-20 seconds long and viewers cannot skip.
Bumper ads
A video ad that is up to 6 seconds long and viewers cannot skip.